Days Inn's Slogans & Taglines

Days Inn is an American hotel chain founded in 1970 by Cecil B. Day on Tybee Island, Georgia. A real estate developer rather than a traditional hotelier, Day created what the industry calls "budget luxury"—safe, clean, and affordable accommodations for traveling families. The brand began franchising in 1972 and grew to roughly 300 properties within eight years, primarily along interstate highways in secondary and tertiary markets. After Reliance Capital Group acquired the brand in the mid-1980s, it was purchased by Hospitality Franchise Systems (now Wyndham) in the early 1990s. Today, Days Inn by Wyndham operates approximately 1,700 properties worldwide with over 160,000 rooms, making it one of the largest economy lodging brands globally.

Core offerings include standard guest rooms, complimentary breakfast, free Wi-Fi, and pet-friendly accommodations, primarily targeting road-trippers and budget-conscious leisure travelers. Brand messaging has evolved from the decades-long promise The Best Value Under the Sun to the service-oriented tagline There you go. In 2016, the Canadian division introduced Bask in the Sun as a refreshed positioning, and in 2017 the brand formally adopted Days Inn by Wyndham to align with its parent company’s loyalty and distribution ecosystem.