Indian Trails's Slogans & Taglines

Indian Trails, Inc. is an American inter-city bus company founded in 1910 by Cora and Wayne Taylor in Owosso, Michigan. Originally established as the Phillips-Taylor Livery Service, it shuttled passengers and freight from the local Durand Union Train Depot before expanding into the Owosso-Flint Bus Line. Incorporated as Indian Trails Bus Lines in 1935, the company pioneered modern motorcoach operations and was among the first U.S. operators to adopt rear-engine diesel buses. Today, it remains in its third generation of continuous family ownership, operating approximately 81 vehicles including motorcoaches, mid-coaches, transit buses, and mini-buses from facilities in Owosso, Kalamazoo, and Metro Detroit.

Its core services span chartered trips, daily scheduled routes across Michigan and into Wisconsin and Minnesota, contract campus shuttles, and the Michigan Flyer airport service connecting East Lansing to Detroit Metropolitan Airport. Brand messaging evolved from the route-specific promise We're Going Your Way—Daily introduced in 2014 to the Michigan Flyer motto Why Drive?, emphasizing convenience and luxury over personal vehicle use. The company also maintains the internal service philosophy We are only as good as our last trip, reflecting its commitment to consistency and quality.