Dublin Bus's Slogans & Taglines

Dublin Bus is an Irish public transport operator founded in 1987 under the Transport (Re-organisation of Córas Iompair Éireann) Act, 1986. Established as Bus Átha Cliath, it assumed responsibility for Dublin city bus services from the former CIÉ Dublin City Services division. As a wholly owned subsidiary of state-owned Córas Iompair Éireann (CIÉ), the company operates the Public Service Obligation network across the Greater Dublin area. Today, it employs approximately 3,400 people from 68 nationalities and operates a fleet of around 1,100 buses, carrying over 165 million passengers annually across radial, cross-city, and orbital routes.

Core services include regular daytime routes, Nitelink night services, Airlink airport connections, sightseeing tours, and travel assistance programs. Brand messaging has evolved from the 1999 Nitelink campaign At the end of the night, it’s a guaranteed ride to the long-term strategic vision Evolving for Tomorrow. In 2026, the company launched the Dublin Bus Innovation challenge under the slogan Your idea could change everything, reflecting its commitment to customer-centric transformation and smart city solutions.