Preston Bus's Slogans & Taglines

Preston Bus is a British bus operator serving the city of Preston, Lancashire, and surrounding areas. Originally established in 1922 as Preston Corporation Transport, the company operated alongside the city’s tram system until 1935. Following the 1986 deregulation of the UK bus industry, it was restructured as Preston Borough Transport Limited and renamed Preston Bus after an employee buyout in 1993. The company pioneered low-floor accessible buses in 1999 and expanded through partnerships with Lancashire County Council. After a 2009 acquisition by Stagecoach, the Competition Commission mandated its sale, and Rotala Group acquired Preston Bus in January 2011. Today, it operates approximately 120 vehicles from its Deepdale Road depot, carrying over nine million passengers annually across commercial and subsidized routes.

Core services include urban and suburban bus routes, park-and-ride connections, and school contracts. Fleet modernization has been a strategic priority, with investments in Wright Streetlite Micro-Hybrid buses and electric vehicles funded through the ZEBRA2 scheme. Brand messaging has evolved from the network-focused promise The network for your city to the sustainability-oriented tagline The green way to go, reflecting its transition from a traditional municipal operator to an environmentally conscious regional transport provider.