Gaviscon's Slogans & Taglines

Gaviscon is a brand of antacid and reflux relief products that has been soothing heartburn and indigestion sufferers for over six decades. The story began in 1964 when Swedish radiologist Dr. Stig Sandmark discovered the benefits of gastric viscosity control, leading to the development of the first alginate-based reflux suppressant. Launched in the United Kingdom in 1970, the brand quickly became a trusted household name, evolving through innovations like Gaviscon Advance in 1997 and the dual-action Double Action range in 2006. Its unique formula uses sodium alginate derived from sustainably harvested seaweed to create a protective "raft" over stomach contents, physically blocking acid from rising. Now owned by Reckitt Benckiser, Gaviscon is the world's number one brand for heartburn and indigestion relief, offering fast-acting, long-lasting protection that keeps stomach acid down for hours. It remains a symbol of pharmaceutical innovation and the enduring belief that effective relief should be both gentle and reliable.