Mary Kay's Slogans & Taglines

Mary Kay Inc. is an American privately owned multi-level marketing company founded on September 13, 1963, by Mary Kay Ash in Dallas, Texas. Born from a $5,000 investment and a dream to create a "Dream Company" that would empower women, it began as Beauty by Mary Kay with just four skincare products and one foundation. Ash's founding philosophy, "You can do it," inherited from her mother, became the heartbeat of a brand that transformed direct selling into a vehicle for female entrepreneurship. The iconic pink packaging—chosen so women could proudly display products on white bathroom counters—and the legendary pink Cadillac rewards, introduced in 1969, became symbols of achievement for millions of independent beauty consultants worldwide. The brand's enduring motto, "Fake it till you make it," and the bumblebee emblem—representing an insect that "shouldn't" fly but does—capture a spirit of defiant optimism. Today, under third-generation CEO Ryan Rogers, Mary Kay operates in nearly 40 countries with over 2.4 million independent consultants, and was named the world's #1 direct selling brand in skincare and cosmetics by Euromonitor in 2024. It remains a symbol of female empowerment, entrepreneurial opportunity, and the enduring belief that enriching women's lives is the ultimate measure of business success.