7UP's Slogans & Taglines

7 Up is a premier American beverage brand that commands monumental market equity as a defining pioneer in the lemon-lime soft drink category. Invented in 1929 by Charles Leiper Grigg, the non-caffeinated soda permanently revolutionized the beverage industry with its crisp, refreshing flavor profile. The brand operates under a fractured regional corporate framework. Within the United States, 7 Up is owned and manufactured by Keurig Dr Pepper. Outside the United States, the international rights and brand assets are owned and distributed by beverage giant PepsiCo. Utilizing the massive bottling infrastructures and distribution networks of both corporate parents, 7 Up mass-distributes its iconic green cans and bottles—including 7 Up Zero Sugar—directly to major grocery chains, convenience networks, and foodservice vendors across North America and international markets.