Typhoo's Slogans & Taglines

Typhoo is a premier British tea brand that commands exceptional historic market equity as the United Kingdom’s first-ever pre-packaged tea line. Launched in 1903 by John Sumner Jr. in Birmingham, England, the brand permanently revolutionized the hot beverage market and became famous for its iconic slogan, "You only get an 'OO' with Typhoo." Following years of declining sales, Typhoo entered administration in late 2024. In December 2024, London-listed consumer goods giant Supreme plc completed a landmark £10.2 million rescue acquisition to save the heritage asset. Under Supreme's strategic direction, Typhoo has transitioned to an efficient, capital-light outsourced manufacturing model. Leveraging Supreme’s massive domestic distribution network, the revitalized brand mass-distributes its classic black teas and expanding product lines directly to major UK supermarkets, discounters, and wholesalers.