Lyons tea's Slogans & Taglines

Lyons Tea is a brand of tea originating in Dublin and sold in Ireland. Founded in 1902 by the J. Lyons family on Dublin's High Street, the brand began blending top-quality tea near Christchurch Cathedral. A pivotal innovation came in the 1970s with the introduction of round tea bags, which propelled Lyons to market leadership with over 65% of the Irish market. In 1996, the brand was acquired by international food company Unilever, and in 2004 it introduced pyramid-shaped tea bags designed to act as mini teapots, allowing the tea leaves to move more freely. Today, Lyons is Ireland's most popular tea brand, with its core offerings encompassing the flagship Original Blend (Green Label), the richer Gold Blend, and decaffeinated options, all bagged at its Dublin factory where batches are re-tasted and re-blended daily to ensure consistency. The brand is certified by the Rainforest Alliance and is a member of the Ethical Tea Partnership. Brand messaging evolved from the iconic jingle "Extra quality, Extra flavour, Lyons the Quality Tea"—performed by singing and dancing minstrels for over 26 years—to the contemporary call "Puts the talk into tea", reintroduced in 2025 to champion face-to-face conversation and everyday connection.