Dr. Pepper's Slogans & Taglines

Dr Pepper is a carbonated soft drink marketed as having a unique flavor. First nationally marketed in the United States in 1904, the beverage was created in 1885 by pharmacist Charles Alderton at Morrison's Old Corner Drug Store in Waco, Texas. Alderton combined 23 distinct ingredients to create a proprietary blend unlike any other soft drink of the era. The Dr Pepper Company was formally established in 1891 by Wade Morrison and Robert S. Lazenby, and the brand made its national debut at the 1904 Louisiana Purchase Exposition in St. Louis, reaching millions of attendees. Today, Dr Pepper ranks among the top-selling sodas in the United States, offering a portfolio that includes the original formula, Dr Pepper Zero Sugar, Diet Dr Pepper, and flavoured extensions such as Cherry and Cream Soda. Brand messaging evolved from the early declaration "King of Beverages" through the iconic 1920s energy positioning "Drink a Bite to Eat at 10, 2, and 4 o'clock" and the 1950s optimism of "The Friendly Pepper Upper" to the 1977 cultural phenomenon "Be a Pepper", reflecting its enduring status as an unconventional American icon.