Red Bull's Slogans & Taglines

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Founded by Dietrich Mateschitz and Chaleo Yoovidhya, the brand was inspired by the Thai energy drink Krating Daeng and launched in Austria on April 1, 1987, creating the global energy drink category. The company rapidly expanded into Hungary and Slovenia in 1992, entered the United States in 1997, and today operates in 178 countries with over 21,900 employees. In 2025, it sold 13.969 billion cans worldwide. Its core offerings encompass the original energy drink, sugar-free variants, and a diverse portfolio of special editions including watermelon, tropical, and acai berry flavours. Beyond beverages, Red Bull operates a global media ecosystem spanning Red Bull TV, Red Bull Media House, and Red Bull Records, alongside extensive sports sponsorships including Formula 1, extreme sports, and the Red Bull Flugtag. Brand messaging has been anchored by the iconic slogan "Red Bull Gives You Wings" since 1997, later evolving through playful variations such as "Red Bull Gives You Wiiings" and the aspirational "Red Bull Gives You Wings to Explore", reflecting its mission to vitalise body and mind.