Beam Suntory's Slogans & Taglines

Beam Suntory, Inc. is a subsidiary of Suntory Beverage & Food Ltd. Formed in 2014 when Japan's Suntory Holdings acquired U.S.-based Beam Inc. for $16 billion, the company unites two centuries of spirits craftsmanship. Its heritage traces to 1795 when Jacob Beam produced the first barrel of Jim Beam bourbon, and to 1899 when Shinjiro Torii founded Suntory in Japan. Headquartered in New York City, the company operates across more than 30 countries with approximately 6,000 employees. Its core portfolio spans premium whiskies including Jim Beam, Maker's Mark, Yamazaki, Hibiki, and Laphroaig; tequilas such as Hornitos and El Tesoro; Courvoisier cognac; and Roku and Sipsmith gin, alongside ready-to-drink cocktails. In 2024, the company rebranded to Suntory Global Spirits, driven by its ambition to become the world's most admired premium spirits company and guided by core values of Growing for Good and Yatte Minahare.