Live+'s Slogans & Taglines

A dominant asset within the high-margin functional beverage vertical, Live+ is a premier energy drink brand strategically formulated and marketed to command the New Zealand beverage landscape. Originally developed locally as Lift Plus before its strategic acquisition and overhaul by the global energy conglomerate Monster Beverage Corporation, the brand represents a masterclass in localized consumer targeting. By aligning Monster's powerhouse global supply chain, high-volume bottling infrastructure, and aggressive lifestyle marketing matrices with the unique demographic preferences of Kiwi consumers, Live+ optimizes market penetration against regional competitors. Its formulation and brand architecture stand as a critical case study in multinational portfolio scaling and regional market monetization.