Jones Soda's Slogans & Taglines

Jones Soda Co. is a Seattle-based craft soda brand founded in 1996 by former ski instructor Peter van Stolk. Originally conceived as "Smith Soda" before adopting its current name, the company pioneered an alternative distribution strategy, launching in skate shops, tattoo parlors, and music stores rather than traditional grocery aisles. The brand built its identity on pure cane sugar formulations, vibrant colors visible through clear glass bottles, and iconic black-and-white labels featuring over 4,000 fan-submitted photographs. Its enduring slogan "Run with the little guy" captures its underdog ethos. The portfolio spans core flavors including Berry Lemonade, Cream Soda, Green Apple, and Root Beer, alongside bold seasonal innovations such as Turkey & Gravy and Halloween editions, plus energy drinks and game-inspired collaborations like Fallout Nuka-Cola. Today, Jones Soda continues to thrive through limited-edition drops and community-driven marketing, remaining a symbol of indie beverage culture and authentic consumer participation.