Grapette's Slogans & Taglines

Grapette is a grape-flavored soft drink created in 1939 by Benjamin "Tyndle" Fooks in Camden, Arkansas. After two years of experimentation, Fooks developed a distinctive grape flavor that authentically captured the taste of fresh grapes, purchasing the Grapette trademark for $500 and launching it in 1940. The brand became one of America's best-selling non-cola soft drinks, distinguished by its lightweight six-ounce clear bottle and the enduring slogan "Thirsty or Not," which served as its national tagline from 1944 until 1972. The portfolio expanded to include Orangette, Lemonette, and Mr. Cola, while Grapette International carried the brand to Latin America. After a period of decline that saw the brand shelved by Monarch Beverage Company in 1977, Grapette was revived through a partnership with Walmart, reappearing first as Sam's Choice Grape and ultimately reclaiming its original name in 2005 as part of Walmart's exclusive store-brand soft drink line.