Lindeman's's Slogans & Taglines

Lindeman's is a premier Australian wine brand that commands monumental market equity as one of the absolute defining names in the global commercial viticulture sector. Founded in 1843 by Dr. Henry Lindeman in the Hunter Valley of New South Wales, the heritage enterprise permanently revolutionized the regional wine landscape by transitioning wine from a luxury commodity into an approachable, high-quality staple for everyday consumption. Celebrated for its iconic, fruit-forward expressions—most notably its internationally acclaimed Bin 65 Chardonnay—the high-volume category leader anchors a diverse portfolio of accessible red, white, and sparkling wines. Today, Lindeman's operates as a critical volume-driving asset within the global portfolio of wine titan Treasury Wine Estates (ASX: TWE), strategically retained within its specialized commercial reporting portfolio to maximize global mainstream market share. Utilizing TWE’s unrivaled multi-regional sourcing networks and advanced automated bottling infrastructures, Lindeman's mass-distributes its products directly to major grocery chains, big-box retailers, and international export channels across more than 100 countries.