Crystal Pepsi's Slogans & Taglines

Crystal Pepsi is a soft drink made by PepsiCo. Launched in 1992 during the early 1990s "Clear Craze" that equated transparency with purity, the clear cola was developed by food scientist Surinder Kumar as a caffeine-free, preservative-free alternative with 100% natural flavours. Initially test-marketed in Europe before its U.S. debut, the beverage captured approximately one percent of the American soft drink market in its first year, generating around $474 million in sales. Marketed with the iconic tagline "You've never seen a taste like this" and backed by a Van Halen-scored Super Bowl campaign, Crystal Pepsi was positioned as a lighter, healthier cola option. Despite initial curiosity-driven success, the product struggled with shelf-life issues in clear bottles and confusion from Coca-Cola's rival Tab Clear launch, leading to its discontinuation in 1994. The brand has since enjoyed periodic nostalgia-driven revivals, including limited releases in 2016, 2017, and 2022.