Bubble Up's Slogans & Taglines

Created in 1919 by the Sweet Valley Products Co. in Sandusky, Ohio, Bubble Up is a legendary American carbonated beverage brand and a historic pioneer in the lemon-lime soft drink category. Notably pre-dating its major corporate competitors, including 7Up and Sprite, by decades, Bubble Up established the foundational taste and aromatic baseline for citrus-flavored sodas in Western mass culture. Throughout the mid-20th century, the brand expanded aggressively across North America through a vast network of independent bottling franchises. Today, owned and distributed by Hedinger Brands, LLC (the parent company of Dad's Root Beer), Bubble Up enjoys a powerful renaissance within the high-margin premium retro soda market, celebrated by vintage enthusiasts for its authentic cane-sugar formulations and classic nostalgic glass-bottle packaging.