Crush's Slogans & Taglines

Crush is a brand of carbonated soft drinks originally created in 1911 by beverage chemist Neil C. Ward in Los Angeles, California. First marketed as Ward's Orange Crush, the brand distinguished itself by adding artificial orange pulp to bottles, creating the illusion of freshly squeezed juice. In 1921, the Orange Crush Company was acquired by the Pabst Brewing Company, which facilitated national expansion and the introduction of additional flavours such as lemon and lime. Core offerings today span a vibrant portfolio of fruit-flavoured sodas including orange, grape, strawberry, pineapple, and cherry, with most variants remaining caffeine-free. Brand messaging has evolved from the 1930s slogan Crush the Thirst to contemporary platforms such as There's only one and Crush that Sweet Craving, reflecting its enduring appeal as a fun, fruity refreshment. After corporate transitions through Procter & Gamble in 1980 and Cadbury Schweppes in 1989, the brand became part of the Dr Pepper Snapple Group in 2008 and is now owned and marketed internationally by Keurig Dr Pepper.