Canada Dry's Slogans & Taglines

Canada Dry traces its origins to 1904, when Canadian pharmacist John J. McLaughlin created a pale, dry ginger ale in Toronto. Originally named McLaughlin's Belfast Style Ginger Ale, the lighter, less sweet "Pale Dry Ginger Ale" debuted that same year and was patented as Canada Dry Ginger Ale in 1907. His wife reportedly coined the enduring slogan "The Champagne of Ginger Ales," establishing its premium positioning. The brand crossed into the United States in 1922, thriving as a Prohibition-era mixer. Ownership passed through Norton Simon and Dr Pepper Snapple Group before landing with Keurig Dr Pepper in 2008. The portfolio spans the flagship Ginger Ale, Club Soda, Tonic Water, Bitter Lemon, and sparkling seltzers. Slogans evolved from the classic champagne claim to "Made from Real Ginger" and "The Root of Relaxation," reflecting its shift from a premium mixer to an everyday refreshment staple.