Complan's Slogans & Taglines

Complan Foods is a British nutritional drink brand founded in 1942 by Glaxo in the United Kingdom, originally developed as a concentrated, easy-to-digest food supplement for soldiers and patients during the Second World War. The brand name derives from Complete Planned Food, reflecting its foundational mission to deliver comprehensive nutrition in a convenient format. Core offerings centre on powdered milk energy drinks fortified with 34 vital nutrients, including high-quality protein, vitamins, and minerals, designed to support growth, immunity, and overall wellbeing across all age groups. The brand's ownership has evolved through several transitions, from Glaxo to Boots in 1988, then to Heinz in 1994, and most recently to Zydus Wellness in 2019. Brand messaging has been anchored by the iconic Indian campaign I am a Complan boy / I am a Complan girl, which became a cultural touchstone for generations. In 2024, the brand celebrated its 50th anniversary in India with the repositioning platform TAAKAT Ka Naya Plan – Naya Complan, reinforcing its heritage while embracing contemporary wellness trends. Today, Complan remains a trusted nutritional staple in both the United Kingdom and India, available in flavours including Original, Chocolate, and Strawberry.