Cutty Sark (whisky)'s Slogans & Taglines

Cutty Sark is a range of blended Scotch whisky produced by La Martiniquaise. Created on 23 March 1923 by London wine and spirits merchants Berry Bros. & Rudd, the brand was named after the famous British tea clipper ship launched in 1869, with its label featuring the iconic vessel drawn by Swedish artist Carl Georg August Wallin. During the Prohibition era, the whisky was smuggled into the United States by Captain Bill McCoy, earning the nickname "The Real McCoy" and becoming the first Scotch brand to sell one million cases in the US by 1961. In 2010, Edrington acquired the brand from Berry Bros. & Rudd, and in 2018 it passed to La Martiniquaise-Bardinet. Today, its core offerings encompass the flagship Original expression, the 12 Year Old, the high-strength Prohibition Edition, and the bold Storm variant, all characterised by a light, smooth Speyside-influenced profile. Brand messaging has evolved from the spirited claim "Live a Cutty above" through the resilient motto "Don't give up the ship" to the centenary call "Never Ending Adventure", reflecting its enduring maritime heritage and audacious spirit.