Faygo's Slogans & Taglines

Faygo Beverages, Inc. is an American soft drink company that has been the heartbeat of Detroit since 1907. Founded by Russian immigrant brothers Ben and Perry Feigenson as Feigenson Brothers Bottling Works, the brand began when the bakers adapted their cake frosting recipes into carbonated "pop"—a nickname born from the sound of the bottle cap popping off. In 1921, the name was shortened to Faygo to fit on labels, and the company moved to its iconic Gratiot Avenue plant in 1935. The brand became legendary through its 1970s advertising campaign featuring the unforgettable jingle "Remember when you were a kid? Well, part of you still is. And that's why we make Faygo," cementing its identity as a nostalgic symbol of Michigan childhood. Though acquired by National Beverage Corporation in 1987, Faygo continues to be produced in Detroit, offering over 30 flavors with Redpop remaining the most beloved. From the animated Faygo Kid of the 1950s to its cult following among generations of Midwesterners, Faygo remains a testament to American immigrant ingenuity, regional pride, and the enduring magic of a simple, sugary sip.