Antinori's Slogans & Taglines

Marchesi Antinori Srl traces its origins to 1385, when Giovanni di Piero Antinori became a member of the Arte Fiorentina dei Vinattieri (Florentine Winemakers' Guild) in Tuscany, Italy. For over six centuries and 26 generations, the Antinori family has managed the business directly, making it one of the world's oldest continuously family-owned companies. The modern enterprise was formally established in 1898, and in 1928 Marchese Niccolò Antinori created Villa Antinori as the family's signature wine. The revolutionary moment came in 1974 when Piero Antinori launched Tignanello—a bold blend of Sangiovese and Cabernet Sauvignon aged in French barriques—igniting the Super Tuscan movement and reshaping Italian winemaking. In 1978, the family introduced Solaia, further cementing its legacy. Today, the 26th generation—sisters Albiera, Allegra, and Alessia Antinori—steers the company alongside CEO and chief winemaker Renzo Cotarella, with estates spanning Tuscany, Piedmont, Umbria, Puglia, and international ventures in the United States and Chile. In 2023, Marchesi Antinori was named the world's most admired wine brand by Drinks International.

The brand's core products are premium Italian wines, including the iconic Tignanello and Solaia Super Tuscans, Villa Antinori Chianti-style reds, Cervaro della Sala white wines from Umbria, and Guado al Tasso from Bolgheri. Its portfolio spans Chianti Classico, Brunello di Montalcino, Barolo, and sparkling wines, all crafted from estate-grown grapes across over 3,000 hectares of vineyards.

From its earliest days, the Antinori family has embraced the motto "Te duce proficio" ("With you as guide, I flourish") on its crest, symbolising the quest for excellence. Piero Antinori's enduring philosophy—"Ancient roots play an important role in our philosophy, but they have never held back our spirit of innovation"—reflects a journey from a medieval Florentine guild member to the vanguard of modern Italian wine, championing tradition and bold experimentation in equal measure.