Champagne Lanson's Slogans & Taglines

Champagne Lanson is one of the oldest and most distinguished Champagne houses, founded in 1760 by François Delamotte in the heart of Reims. For over 260 years, the Maison has remained faithful to a vision of purity, vitality, and freshness, guided by four immutable pillars: meticulous selection of Grand and Premier Cru vineyards, vinification without malolactic fermentation, a rare collection of reserve wines, and extended ageing in historic cellars. In 1900, Lanson became one of the first houses to receive the Royal Warrant from Queen Victoria—a distinction renewed by every British monarch for 122 years until 2022, making it the only Champagne house to maintain this honor continuously. The iconic Black Label, born in 1937, and the Croix Lanson emblem, adopted in 1798, symbolize openness and hospitality. Today, under the stewardship of Cellar Master Hervé Dantan and the Lanson-BCC group, the brand champions sustainable viticulture through organic and biodynamic farming at its Domaine de la Malmaison. Its modern campaign, "Lanson, It's All About Love," reflects a philosophy that great Champagne is crafted with passion and meant to be shared.