Eckes-Granini's Slogans & Taglines

The Eckes-Granini Group GmbH is Europe's largest corporate group specialized in fruit juice, born from a 160-year journey of transformation. Founded in 1857 by Peter Eckes as a small fruit and wine distillery in Nieder-Olm, Germany, the company began producing fruit juice in the 1930s as a second pillar alongside spirits. The pivotal acquisition of the premium brand granini in 1994 marked its decisive shift toward fruit beverages, culminating in a complete exit from the spirits business in 2006. Today, as an independent family-owned enterprise with over 1,700 employees, Eckes-Granini operates across Europe with iconic brands like granini, hohes C, Joker, and Pago, reaching consumers in over 80 countries. Its guiding principle, "We bring the best of fruit for a healthy and enjoyable life," reflects a commitment to quality, sustainable sourcing, and the belief that nature's bounty should nourish generations to come.