Freixenet's Slogans & Taglines

Freixenet traces its origins to 1861 when Francesc Sala Farrés founded Casa Sala in Sant Sadurní d'Anoia, Catalonia. The modern brand was born in 1914 when Dolores Sala Vivé and Pedro Ferrer Bosch—whose childhood nickname "El Freixenet," drawn from the family estate La Freixeneda, gave the company its name—began producing cava using the traditional method. The 1941 launch of Carta Nevada and the 1974 debut of the iconic Cordón Negro in its distinctive black frosted bottle cemented its global identity. Slogans evolved from the 1960s "Burbuja Freixenet" advertising campaign to the contemporary ethos that "any moment is made more memorable when celebrated with our dancing bubbles." Today, as part of Henkell Freixenet since 2018, the brand produces over 114 million bottles annually across a portfolio spanning Carta Nevada, Cordón Negro, Elyssia, and the prestigious Can Sala, using native grapes such as Macabeo, Xarel·lo, and Parellada. Recognized as the world's largest producer of traditional method sparkling wine, Freixenet continues to define Spanish cava excellence from its historic cellars.