Northland Juices's Slogans & Taglines

Northland Juices traces its origins to 1983, when Northland Cranberries began cultivating cranberries in Wisconsin. After parting ways with Ocean Spray in 1992, the company launched its own branded juice line in 1995, pioneering 100% juice cranberry blends sweetened naturally with lighter juices like apple and grape rather than water and artificial sweeteners. This "from marsh to market" strategy positioned Northland as a premium alternative to juice drinks. The branded juice division was acquired by Apple & Eve in 2005, later becoming part of Lassonde Industries in 2014. The portfolio spans Cranberry Raspberry, Cranberry Pomegranate, and other dark-fruit blends, all rich in antioxidant vitamins C and E with no added sugar. The brand's ethos evolved from agricultural independence to the health-focused "Power of Dark Fruit," targeting women seeking personal wellness. Through the annual "Drink To Pink" campaign, Northland has donated over $850,000 to breast cancer research, cementing its identity as a socially conscious juice pioneer.