Kericho Gold's Slogans & Taglines

Kericho Gold is a premier Kenyan beverage brand that commands monumental market equity as the absolute defining leader in the country’s premium tea segment, holding over 75% domestic market share. Launched in 2002 by founder Nadeem Ahmed under Gold Crown Beverages (K) Ltd—a subsidiary of major exporter Global Tea & Commodities—the brand permanently revolutionized the regional tea industry by repositioning Kenyan black tea as a high-end gourmet product. Sourced from the rich volcanic soils of the Kericho highlands, its signature blends are celebrated for their rich aroma, bright golden liquor, and lack of artificial additives. Operating as a high-volume category leader, the brand has aggressively scaled its portfolio into specialty infusions, wellness lines, and ready-to-drink kombucha. Utilizing an expansive distribution framework, Kericho Gold mass-distributes its premium products across East Africa and international e-commerce channels, including Amazon in the United Kingdom.