Korbel's Slogans & Taglines

Korbel is a sparkling wine producer founded in 1882 by Czech brothers Francis, Anton, and Joseph Korbel in California's Russian River Valley. Originally established as a winery after their lumber business declined, the brand pioneered California champagne production by hiring Franz Hazek in 1896 to implement the traditional méthode champenoise. Surviving Prohibition through medicinal and religious wine permits, Korbel was sold to winemaker Adolf Heck in 1954, who patented the first automated riddling machine and expanded output from 150,000 to over 1.3 million cases annually. Core offerings include the flagship Brut, Blanc de Noirs, Brut Rosé, and Sweet Cuvée, alongside a respected brandy portfolio. The brand has served as the official champagne for seven U.S. presidential inaugurations since 1985. Now positioned as a leader in accessible luxury sparkling wine, Korbel continues to blend old-world craftsmanship with California innovation, recently introducing organic and single-serve formats to meet evolving consumer preferences.