Pure Leaf's Slogans & Taglines

Pure Leaf is a premium ready-to-drink iced tea brand developed under the Pepsi Lipton Partnership, a joint venture between PepsiCo and Unilever. Positioned as the tea purist's choice within the partnership's portfolio, the brand distinguishes itself through a commitment to real brewed tea crafted from carefully selected leaves, rather than powdered mixes or concentrates. Core offerings span the flagship sweetened and unsweetened black tea variants, alongside green tea, herbal infusions, and flavour extensions such as hibiscus mango and raspberry chamomile. In 2024, the brand expanded into the zero-sugar segment with Pure Leaf Zero Sugar Sweet Tea, addressing growing demand for reduced-calorie options. Brand messaging has evolved from the early tagline For the love of leaves to purpose-driven campaigns such as No Is Beautiful, fronted by Amy Poehler in 2020, and the influencer-led Yes to Real platform, reinforcing authenticity and the craft of tea-making. Today, Pure Leaf stands as the second-largest brand in the North American canned and bottled tea category.