Luzianne's Slogans & Taglines

Luzianne is a Southern beverage brand founded in 1902 by William B. Reily in New Orleans, Louisiana, originally established as a coffee roaster before expanding into tea. Recognising the growing popularity of iced tea as a refreshing antidote to Southern heat, Reily developed a signature blend in the 1930s specifically formulated to maintain clarity, colour, and flavour when poured over ice—pioneering the concept of tea specially blended for iced tea. Core offerings span bagged iced tea, ready-to-drink bottles, liquid concentrates, and the Southern Blends collection of fruit-infused green and herbal teas. Brand messaging has evolved from the heritage claim The right tea for iced tea to contemporary platforms such as Luzianne Cold Brew. Authentic flavor. Timed to a tea, reinforcing over a century of expertise. Today, Luzianne remains a cornerstone of American iced tea culture, sourcing tea leaves from five continents while staying true to Reily's original blend specifications.