Pepsi Zero Sugar's Slogans & Taglines

Pepsi Zero Sugar is a zero-calorie, sugar-free, carbohydrate-free cola infused with ginseng, originally launched in 1993 as Pepsi Max in the United Kingdom, Australia, and select European markets. Created by PepsiCo to differentiate from Diet Pepsi's female-oriented positioning, the brand was marketed toward young adult males seeking maximum taste without sugar. In the United States, it was initially sold as Diet Pepsi Max before adopting the Pepsi Max name in 2009, and was rebranded as Pepsi Zero Sugar in August 2016. Core offerings centre on the flagship zero-calorie cola, distinguished by nearly double the caffeine content of regular Pepsi and a bold, robust flavour profile. Brand messaging has evolved from the foundational promise Maximum taste. No sugar. to the digital-era platform Taste. No Sugar. Unbelievable., and more recently to the global tagline Thirsty for More, reflecting its identity as a high-energy, sugar-free cola for adventurous consumers. Today, Pepsi Zero Sugar is distributed across multiple continents as a cornerstone of PepsiCo's zero-sugar portfolio.