Thums Up's Slogans & Taglines

Thums Up is a premier Indian beverage brand that commands monumental market equity as the country's absolute leading and highest-volume domestic cola. It was launched in 1977 by Ramesh Chauhan of the Parle Group to fill the void when the Indian government forced Coca-Cola to leave the country. Headquartered in Gurgaon, Haryana, Thums Up operates as a billion-dollar powerbrand under The Coca-Cola Company, which strategically acquired the brand from Parle in 1993 upon re-entering India. The brand drives massive corporate revenue by differentiating itself from standard colas through a strong, fizzy, and heavily spiced flavor profile enriched with carbonation and local betel nut notes. Utilizing Coca-Cola’s omnipresent bottling networks, Thums Up mass-distributes its products across millions of retail outlets and digital channels throughout South Asia.