Um Bongo's Slogans & Taglines

Um Bongo is a premier tropical juice brand that commands exceptional historic market equity as an iconic name in children's fruit beverages across the United Kingdom and Portugal. Originally launched in 1983 by Nestlé under the Libby's brand in Cumbria, England, the juice drink permanently secured its place in British popular culture through its legendary, calypso-fueled animated advertising campaign and the timeless jingle, "Um Bongo, Um Bongo, they drink it in the Congo." The global trademark and brand assets were acquired in 2003 by Portuguese juice pioneer Compal, which subsequently merged to form the prominent beverage conglomerate Sumol + Compal in 2008. Under their corporate direction, Um Bongo has been continuously modernized into a health-conscious, high-volume category leader formulated with high fruit content and zero artificial additives. Utilizing Sumol + Compal’s extensive European framework—alongside strategic licensed bottling partnerships with Refresco for major retail revivals in the UK market—Um Bongo mass-distributes its multi-fruit blends directly to major supermarkets, discounters, and grocery networks internationally.