BlackRock's Slogans & Taglines

BlackRock, Inc. is an American multinational investment management corporation headquartered in New York City. Founded in 1988 as Blackstone Financial Management by Larry Fink and seven partners, the firm began as a fixed-income asset manager within the Blackstone Group. In 1992, it adopted the name BlackRock, and in 1994 separated from Blackstone to become part of PNC Financial Services. The company went public in 1999 and achieved transformative growth with the 2006 acquisition of Merrill Lynch Investment Managers. Today, BlackRock is the world's largest asset manager, overseeing more than $14 trillion in assets across equities, fixed income, alternatives, and multi-asset strategies. Its core offerings include the iShares line of exchange-traded funds, the Aladdin risk management platform, and tailored solutions for institutional clients including pension funds, sovereign wealth funds, and governments. The firm has also pioneered sustainable investing, integrating ESG factors across its global portfolio.