ING Group's Slogans & Taglines

ING Group is a Dutch multinational banking and financial services corporation headquartered in Amsterdam. Created in 1991 through the merger of insurer Nationale-Nederlanden and banking group NMB Postbank, the name derives from "Internationale Nederlanden Groep." The group rapidly expanded through the 1990s, acquiring Barings Bank in 1995 and establishing ING Direct operations across Europe and North America. Following the 2008 financial crisis, ING underwent major restructuring, divesting its insurance and asset management operations to focus on core banking. Today, it is the Netherlands' largest financial services company, operating across more than 40 countries with retail and wholesale banking divisions. Its core offerings encompass current accounts, savings, mortgages, consumer lending, business banking, payments, and corporate finance. Brand messaging evolved from the 1998 positioning "Financially yours" through the 2004 American campaign "Fresh thinking in financial services" to the current global tagline "do your thing", launched in 2020, reflecting its purpose to make banking frictionless and empower customers to pursue what matters most.