Bisquick's Slogans & Taglines

Bisquick is a pre-mixed baking mix brand owned by General Mills under its Betty Crocker portfolio, first introduced in 1931. The product was born in 1930 when General Mills salesman Carl Smith encountered a train dining car chef who kept a pre-mixed blend of lard, flour, baking powder, and salt on ice to serve fresh biscuits within minutes. Smith brought the concept to company chemist Charlie Kress, who refined the formula into a shelf-stable mix using hydrogenated oil, eliminating the need for refrigeration. Originally promoted exclusively for biscuits with the slogan 90 seconds from package to oven, Bisquick quickly proved versatile for pancakes, dumplings, pizza dough, and cookies. Brand messaging has evolved from the Depression-era promise Makes Anybody a Perfect Biscuit Maker to the iconic positioning A World of Baking in a Box by the 1950s, and later to the family-friendly tagline Let the Bisquick Begin in the 1980s. Core offerings today include the original all-purpose baking mix, pancake and baking mix, gluten-free variants, and the legendary Impossibly Easy Pie recipes, cementing its status as America's first and most enduring biscuit mix.