Peters Ice Cream's Slogans & Taglines

Peters Ice Cream was founded in 1907 by American immigrant Frederick Augustus Bolles Peters in a disused shed in Manly, Sydney. Using his mother's recipe, he began producing ice cream bricks and delivering them by horse and cart. By 1923, the brand had opened what was then the world's largest ice cream factory in Redfern, and the famous slogan "The health food of a nation" was coined that same year—remaining in use for over five decades until health regulations prompted its retirement in the mid-1970s. The company expanded across Australia through the 1920s and 1930s, pioneering phone-ordered home delivery with dry ice packaging.

The brand's core products are ice cream and frozen desserts, including iconic lines such as Drumstick (created in 1963), Connoisseur gourmet ice cream (2009), Maxibon (2000), Frosty Fruits, and Proud & Punch better-for-you treats. Almost all products are manufactured at the Mulgrave, Victoria factory.

After multiple ownership changes—including acquisition by Nestlé in 1995, sale to Pacific Equity Partners in 2012, and purchase by R&R Ice Cream in 2014—Peters Ice Cream became part of Froneri, the UK-based 50:50 joint venture between Nestlé and R&R Ice Cream formed in 2016. Today, it remains Australia's most beloved ice cream brand, continuing Fred Peters' legacy of innovation for over 110 years.