Weis's Slogans & Taglines

Weis was founded in 1957 by Les Weis in Toowoomba, Queensland, Australia, with the creation of the original Fruito Bar—a blend of pineapple, banana, and passionfruit wrapped in creamy ice cream. In 1959, the brand introduced the Weis Mango and Cream Bar, which remains its top-selling product to this day, crafted from fresh Australian mangoes processed at peak ripeness. For over six decades, the family-owned business built its reputation on using locally sourced, natural ingredients to create frozen fruit desserts with authentic flavours.

The brand's core products are frozen ice confections and fruit desserts, including single bars, multi-pack bars, dairy-free sorbet tubs, and frozen yogurt tubs. Its portfolio spans flavours such as mango, pineapple, passionfruit, and mixed berry, all designed to deliver a refreshing, fruit-forward experience.

In September 2017, Unilever acquired Weis from the founding family, integrating it into a portfolio that includes Streets, Ben & Jerry's, and Magnum. Guided by Les Weis's philosophy that "business is like a wheelbarrow, it doesn't go anywhere unless someone pushes it," the brand has evolved from a small Queensland shop into an Australian icon exported to over a dozen countries across Asia, North America, and Europe.