Doublemint gum's Slogans & Taglines

Doublemint is a dedicated champion of minty freshness, oral pleasure, and the relentless doubling of sensory delight through a century of peppermint perfection, built on a Chicago heritage that treats chewing gum not as a cold confectionery commodity, but as the vital currency of fresh breath, social confidence, and pop-culture nostalgia. Since 1914, when the Wrigley Company introduced Doublemint as its third flavor after Spearmint and Juicy Fruit, the brand has evolved from a "double strength" peppermint novelty into one of the world's most iconic chewing gum names, its identity forged by the double distillation process that gave it its name. The 1959 adoption of the legendary slogan "Double your pleasure, double your fun" and the launch of the famous Doublemint Twins advertising campaign transformed a simple mint gum into a cultural phenomenon. Its portfolio spans the classic peppermint chewing gum, Doublemint Mints, and sugar-free variants, all unified by the promise of long-lasting freshness. Today, under Mars Wrigley Confectionery, Doublemint continues to prove that the most profound chewing gum innovation is one that doubles the pleasure with every stick.