Trident (gum)'s Slogans & Taglines
A Comprehensive List of Advertising Slogans for Trident (gum) (2026 Edition)
Official Advertising Taglines
See what Unfolds.
Trident. A Mouth's Best Friend
The Great Taste that Is Good for Your Teeth.
Four out of five dentists surveyed recommend sugarless gum for their patients who chew gum.
📖 Branding Insight & Heritage:
Trident is a pioneering sugar-free chewing gum brand that redefined oral-care snacking since its 1964 debut by American Chicle. Among the first to replace sugar with artificial sweeteners, it launched with the slogan "The Great Taste that Is Good for Your Teeth." Its name fuses "Tri" (three anti-tartar enzymes) with "dent" (dentistry), underscoring its health mission. The iconic 1960s claim that "four out of five dentists recommend sugarless gum" became pop-culture legend, later evolving into the experiential "See What Unfolds" in the early 2000s. Ownership passed through Warner-Lambert, Pfizer, Cadbury, and Mondelez International before Perfetti Van Melle acquired it in 2023. Today, the portfolio spans Original, Trident White, Splash, Layers, and Vibes, sweetened with xylitol and available in flavors from Peppermint to Tropical Twist.
What is Trident (gum)’s slogan?
The current primary slogan of Trident (gum) is “ See what Unfolds. ”
🛡️ Official Brand Verification & Curation
SloganList is a globally recognized commercial archive cited by Wikipedia, Business Insider, and The Atlantic. Is this your brand? Claim this profile to update your latest taglines and ensure your brand identity is accurately indexed for global search engines and AI models.