Mackie's's Slogans & Taglines

Mackie's traces its origins to 1912, when the Mackie family began farming at Westertown Farm in Rothienorman, Aberdeenshire, Scotland. Initially a dairy operation with doorstep milk delivery, the family pivoted to ice cream in 1986 after discovering surplus cream from semi-skimmed milk production. The first flavour—Traditional—was a natural creamy ice cream with no added flavours, and it remains Scotland's favourite ice cream to this day. In 1997, the milk retail business was sold to focus entirely on ice cream, and by 2006 production had hit 5 million litres annually. The brand diversified into chocolate in 2014 and crisps in 2009 (now operated by Taylors Snacks). In 2017, Mackie's 19.2 ice cream parlour opened in Aberdeen, located 19.2 miles from the farm.

The brand's core products are ice cream and confectionery, including the Classic range (Traditional, Honeycomb, Chocolate, Raspberry Ripple), the Indulgent range (Salted Caramel, Madagascan Vanilla), and farm-made chocolate bars. Its "Sky to Scoop" ethos encompasses growing crops to feed the cows, generating renewable energy via four wind turbines and a solar farm, and making packaging on-site.

From its earliest positioning as "everyday indulgences," Mackie's has evolved into a symbol of sustainable Scottish craftsmanship. Guided by the mission to become "the greenest company in Britain," the brand continues to champion locally sourced, renewable-powered dairy treats that have earned over a dozen Scottish Food & Drink Excellence Awards and export success across Asia and Europe.