Lea & Perrins's Slogans & Taglines

A Comprehensive List of Advertising Slogans for Lea & Perrins (2026 Edition)

Official Advertising Taglines

Lea & Perrins slogan

The Worcester Saucerer.

The original and Genuine.

Steak sauce only a cow could hate.

Just a dash makes all the difference.

Lea & Perrins. The burger booster ( US & Canada TV Commercial )

How did you discover it? ( UK TV Commercial )

📖 Branding Insight & Heritage:

Lea & Perrins was founded in 1837 by chemists John Wheeley Lea and William Henry Perrins in Worcester, England. The two partners were asked by Lord Sandys, a former governor of Bengal, to recreate a spicy sauce he had enjoyed in India. Their initial attempt was unpalatable, but after being left in the cellar for 18 months, the fermented mixture matured into a delicious condiment. By the end of the following decade, Lea & Perrins Worcestershire Sauce had gained worldwide fame and was being exported across the British Empire. In 1897, the company opened a new factory in Worcester, where it remains in operation today. In 1904, the brand was granted the Royal Warrant, which it still holds. In 2005, H.J. Heinz Co. acquired Lea & Perrins as part of the HP Food Group purchase, and today it operates under Kraft Heinz.

The brand's core products are condiments and sauces, led by the iconic Lea & Perrins Worcestershire Sauce. Its portfolio also includes marinades and reduced-salt variants, all crafted from the same secret recipe of molasses, vinegar, anchovies, tamarind, garlic, and spices, still matured for 18 months before bottling.

From its earliest days, Lea & Perrins built its identity on authenticity and heritage. The iconic orange label bears the enduring promise "The Original and Genuine, from the recipe of a nobleman in the county," reflecting a journey from a forgotten cellar experiment to one of the world's most beloved and versatile condiments, exported to over 130 countries.

What is Lea & Perrins’s slogan?

The current primary slogan of Lea & Perrins is “ The original and Genuine.

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Last Updated: 2026-07-19 (Verified active taglines)

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