Honey Nut Cheerios's Slogans & Taglines

Honey Nut Cheerios is a variation of Cheerios breakfast cereal introduced in 1979 by General Mills, created by Yandel Gonzalez. Born from a desire to bring sweetness to the iconic oat O's, it combined honey and almond flavor to create a more indulgent morning experience. The brand's mascot, BuzzBee, was named by a fifth-grade student in 2000 and became one of cereal advertising's most beloved characters. Its enduring slogans have evolved across generations—from "It's a honey of an O" to "Bee happy, Bee healthy" and the modern "Must Be the Honey"—reflecting a philosophy of joyful, wholesome eating. In 2011, Honey Nut Cheerios became the best-selling cereal in the United States, cementing its status as an American breakfast staple. The brand has also championed environmental causes, notably the 2017 "Help Bring Back The Bees" campaign that removed BuzzBee from boxes to raise awareness about pollinator decline. Today, with its heart-healthy credentials and a recipe that continues to evolve, Honey Nut Cheerios remains a symbol of American breakfast innovation and the enduring belief that a little sweetness can make every morning brighter.