Mahatma Rice's Slogans & Taglines

Mahatma is a brand of rice sold by Riviana Foods, a subsidiary of Ebro Foods, and has been a trusted staple in American kitchens for over a century. Riviana Foods traces its roots to 1911 when Southern Rice Sales Co. was founded in Abbeville, Louisiana, beginning a journey that would make it America's leading rice company. Mahatma emerged as one of Riviana's flagship brands, earning the title of America's best-selling rice for more than a decade. The brand's philosophy centres on delivering consistent quality and flavour in every bag, making it a favourite for family meals across the nation. Now headquartered in Houston, Texas, and backed by Ebro Foods—the world leader in the rice sector—Riviana continues to honour its heritage while investing in state-of-the-art milling and packaging facilities. With a commitment to producing the cleanest, most wholesome rice products available, Mahatma remains a symbol of American pantry tradition and the enduring belief that a simple grain, when cultivated with care, can bring families together at the table.