Maltesers's Slogans & Taglines

Maltesers are a British confectionery product manufactured by Mars, Incorporated, that has transformed a simple malted milk ball into a global icon of lighthearted indulgence. First created in 1936 by Forrest Mars Sr. in Slough, England, the brand was born from a desire to offer women a lighter, more sophisticated alternative to heavy chocolate bars. The ingenious honeycomb malt centre—crisp, airy, and delicately crunchy—was coated in smooth milk chocolate, creating a texture that feels almost weightless on the tongue. The name Maltesers cleverly evokes the Mediterranean island of Malta, suggesting a sense of exotic lightness and escape. The brand's enduring slogan, "The lighter way to enjoy chocolate," has guided its identity for decades, positioning it as the guilt-free choice for those who refuse to compromise on pleasure. From the classic sphere to innovations like Maltesers Teasers and Maltesers Buttons, the brand has consistently delivered on its promise of playful sophistication. With availability in over 100 countries and a beloved status in the UK, Australia, and beyond, Maltesers remain a testament to the belief that the best treats are those that surprise, delight, and never weigh you down.