Mamee Double-Decker's Slogans & Taglines

Mamee-Double Decker (M) Sdn Bhd, doing business as MAMEE, is a Malaysian snack food and beverage company founded in 1971 by Datuk Pang Chin Hin in Malacca. Originally established as Pacific Food Products Sdn Bhd, the company initially produced Lucky instant noodles, which received lukewarm market response. In 1974, Pang and his son Tee Chew observed farm workers eating uncooked noodles straight from the pack, inspiring the launch of Mamee Monster—a crunchy, seasoned noodle snack that became Malaysia’s best-selling instant noodle snack in the 1980s. The company officially changed its name to Mamee-Double Decker in 1992, reflecting the success of the Double Decker cracker line launched in 1980. Today, the company operates from its headquarters in Ayer Keroh, Malacca, exporting over 50 products to approximately 100 countries worldwide.

Core offerings include the iconic Mamee Monster noodle snacks, Mister Potato crisps, Double Decker crackers, Corntoz corn snacks, and the premium Mamee Chef instant noodle line. Brand messaging has centred on the enduring global tagline A World of Good Taste, reflecting the company’s commitment to delivering flavourful, quality products across diverse cultures. In 2024, the Mamee Chef brand launched the campaign Laksa untuk semua (Laksa for everyone), positioning its nyonya laksa goreng as a unifying Malaysian dish that brings people together.