Meiji's Slogans & Taglines

Meiji Co., Ltd. is a Japanese food company that has shaped the nation's culinary landscape for over a century. Founded in 1916 as the Tokyo Confectionery Company, it launched its first chocolate in 1918 and was renamed Meiji Confectionery Company in 1924. From these humble beginnings, Meiji grew into one of Japan's largest and most innovative food enterprises, pioneering products like the 1952 Butter Cookie and 1968's Karl, Japan's first domestic snack. The brand's philosophy, "Now Ideas for Wellness," reflects a commitment that extends far beyond confectionery into dairy, probiotics, sports nutrition, and functional foods. Guided by the cycle of CURE, CARE and SHARE, Meiji aims to contribute to people's lives worldwide through nutrition. Today, with a diverse portfolio spanning chocolate, biscuits, yogurt, and infant formula, and a growing presence across Asia and the United States, Meiji remains a symbol of Japanese food innovation, health-conscious evolution, and the enduring belief that great taste and genuine wellness can coexist.