Mrs. Fields's Slogans & Taglines

Mrs. Fields' Original Cookies Inc. is an American franchisor in the snack food industry built on the belief that a warm, freshly baked cookie can transform an ordinary day into a moment of pure joy. Founded in 1977 by Debbi Fields in Palo Alto, California, the brand began with a single store and a bold vision: no one would ever leave her shop without a smile. Rejecting the era's mass-produced cookie culture, Mrs. Fields championed soft, chewy cookies made from premium ingredients and baked fresh throughout the day. The brand's enduring philosophy, "Making people feel special," turned every transaction into a personal connection, with cookies sold by weight and served warm from the oven. After acquiring TCBY in the 1990s, the company expanded into a dual-brand powerhouse spanning cookies and frozen yogurt. With over 300 locations worldwide and a legacy of nurturing through sweetness, Mrs. Fields remains a symbol of American entrepreneurial spirit, home-style comfort, and the timeless magic of a cookie made with love.